Smithard Associates is a full service consultancy. It creates and manages for its clients media-specific or multi-media
public relations campaigns that are designed to promote sales, stimulate business development opportunities and build the client's reputation. A well planned and professionally managed Public Relations
programme is the most cost-effective business development investment any organisation can make.
The pace at which a company can develop its business is governed by the resources and expertise it has available to increase its share-of-voice in the marketplace. In this context,
gaining the attention of the press is essential. The Consultancy's press relations skills ensure that its clients products and services are promoted to the widest possible market audience: its
campaigns gain valuable editorial coverage and generate sales leads. They also serve to enhance the client's public image. Advice and counsel in connection with other marketing communication
strategies, including advertising and direct contact techniques, is also provided.
The broader objective of a public relations programme is to influence the climate of public opinion in which the client's business operates. In this context the public is any group
or groups of people with whom it is considered useful to communicate: the media, including TV and radio; suppliers as well as customers; associated business interests; the City and MPs; employees and
shareholders.
Within the scope of the modern public relations practitioner comes: market and opinion research, marketing communications services, sales promotions, product and service launches,
external and in-house publications, conferences and exhibitions, video and audio-visual productions, sponsorship arrangements, social and business function organising, speech writing, parliamentary
advice and contact, financial relations, corporate identity design.
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